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Festivals & Events, Vendors & Entertainers

Evaluating a Fair, Festival or Event

The management process consists of fi ve main elements: planning, organizing, staffi ng, directing, and controlling. This fi nal step includes evaluating. Most organizations concentrate so much of their energy and effort on the other four elements of management that when it comes to evaluating, it is often overlooked or avoided.

Evaluating loops the management process back to the planning stage. It measures the proposed goals and objectives against the actual outcome or results. What did you do, who did it, and how was it done? What worked, what didn't, and what do you recommend for next year?

You may also want to find out more about the visitors to your event and ask for their opinions on various topics. Make sure you have a reason or use for each and every question and that the information you collect is useful for making future decisions.

Planning a Successful Event,
Table of Contents

1. Planning
2. Organizing
3. Fundraising
4. Corporate Sponsorship
5. Promotion
6. Buying Media
7. Setting the Image of the Event
8. Operating
9. Buying Music Acts
10. Grounds Attractions
11. Sound, Lighting & Staging
12. Sample Artist Contract and Rider
13. From the Entertainers View
14. Backstage Hospitality
15. Talent Contests
16. Queen Contests
17. Parades
18. Horse Events
19. Rodeo's and Horse Events
20. Farm Youth Program
21. Choosing a Carnival
22. Concessions
23. Legalities and Risk Management
24. Event Insurance
25. Royalties
26. Location/Physical Facilities
27. Grounds and Facilities
28. Office and Staffing
29. Tractor Pulls
30. Estimating Crowd Attendance
31. Festival Evaluation
32. Event Impact Studies
33. Conclusion, Final Word

12 Ways to Kill an Event

Bibliography: Sources and Contributors