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Festivals & Events, Vendors & Entertainers

Evaluating a Fair, Festival or Event

The management process consists of fi ve main elements: planning, organizing, staffi ng, directing, and controlling. This fi nal step includes evaluating. Most organizations concentrate so much of their energy and effort on the other four elements of management that when it comes to evaluating, it is often overlooked or avoided.

Evaluating loops the management process back to the planning stage. It measures the proposed goals and objectives against the actual outcome or results. What did you do, who did it, and how was it done? What worked, what didn't, and what do you recommend for next year?

You may also want to find out more about the visitors to your event and ask for their opinions on various topics. Make sure you have a reason or use for each and every question and that the information you collect is useful for making future decisions.