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Twelve Ways to Kill a Fair, Festival, or Special Event

  1. Rest assured that everything will fall into place. There's no need to organize.
  2. Begin your planning tomorrow. These events are a piece of cake.
  3. Ignore Health Department regulations. After all, the inspector was once on your bowling team.
  4. Give everybody equal authority. There's no need for leadership.
  5. Assume that publicity is under control. The local newspaper is sure to provide front-page coverage.
  6. Draw up rigid plans. Flexibility is for gymnasts, not event organizers.
  7. Forget the idea of a simple event. Get your money's worth and start out with a weeklong event.
  8. Demand help from local businesses and organizations. They owe you some cooperation.
  9. Don't worry about extra help. You and your six helpers can handle any crowd.
  10. Move the event date around from year to year. There's no reason to establish a traditional time for it.
  11. Discard receipts, invoices, and other records. These things just get in the way.
  12. Let somebody else worry about start-up money. Spend your time auditioning the entertainment.

Planning a Successful Event,
Table of Contents

1. Planning
2. Organizing
3. Fundraising
4. Corporate Sponsorship
5. Promotion
6. Buying Media
7. Setting the Image of the Event
8. Operating
9. Buying Music Acts
10. Grounds Attractions
11. Sound, Lighting & Staging
12. Sample Artist Contract and Rider
13. From the Entertainers View
14. Backstage Hospitality
15. Talent Contests
16. Queen Contests
17. Parades
18. Horse Events
19. Rodeo's and Horse Events
20. Farm Youth Program
21. Choosing a Carnival
22. Concessions
23. Legalities and Risk Management
24. Event Insurance
25. Royalties
26. Location/Physical Facilities
27. Grounds and Facilities
28. Office and Staffing
29. Tractor Pulls
30. Estimating Crowd Attendance
31. Festival Evaluation
32. Event Impact Studies
33. Conclusion, Final Word

12 Ways to Kill an Event

Bibliography: Sources and Contributors