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Fair, Festival & Event Promotion Handbook (planning a successful event) by Larry Ward, Table of Contents
1. Planning
Why an event (fair or festival)
Writing Objectives
Choosing a Theme and Name
Date and Time
2. Organizing
A look at boards: William Mulligan Jr.
Committees and Volunteers
3. Fundraising and the Finance Committee
Selling Booth Space
Percent of Sales
In-kind Donations
Food and Beverage Sales
Souvenir Sales
Races
Admission Fee
Parking Charges
Lotteries, Raffles, and Bingo
4. Corporate Sponsorship: Eileen Frye, Heart of Illinois Fair
5. Promotion
Brochure Design Tips
Tips for Preparing a News Release
6. Buying Media: Orv Graham, Decatur Celebration
7. Setting the Image of the Event: Fred Puglia
8. Operating
9. Buying Music Acts: Tracy Childers
10. Grounds Attractions: David Musselman
11. Sound, Lighting & Staging: Larry Ward
12. Sample Artist Contract and Rider
13. From the Entertainers View: Katie Brooks
14. Backstage Hospitality: Tara Byrd
15. Talent Contests: Bob Dempsey
16. Queen Contests: Viola Suits
17. Parades: Sheri Rich
18. Horse Events: W.G. Colburn
19. Rodeo's and Horse Events: Tad Whitten
20. Farm Youth Program: Jerry Bullock
21. Choosing a Carnival, Food and Beverage
22. Concessions: Don Frenkel
23. Legalities and Risk Management
24. Event Insurance: Tricia Adams
25. Royalties
26. Location/Physical Facilities
27. Grounds and Facilities: Marvin Perzee
28. Office and Staffing: Keith Kesler
29. Tractor Pulls
30. Estimating Crowd Attendance
31. Festival Evaluation
32. Event Impact Studies
33. Conclusion, Final Word

12 Ways to Kill an Event

Bibliography: Sources and Contributors

Acknowledgements


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