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Fair, Festival & Event Promotion Handbook (planning a successful event) by Larry Ward, Table of Contents
1. Planning Why an event (fair or festival) Writing Objectives Choosing a Theme and Name Date and Time 2. Organizing A look at boards: William Mulligan Jr. Committees and Volunteers 3. Fundraising and the Finance Committee Selling Booth Space Percent of Sales In-kind Donations Food and Beverage Sales Souvenir Sales Races Admission Fee Parking Charges Lotteries, Raffles, and Bingo 4. Corporate Sponsorship: Eileen Frye, Heart of Illinois Fair 5. Promotion Brochure Design Tips Tips for Preparing a News Release 6. Buying Media: Orv Graham, Decatur Celebration 7. Setting the Image of the Event: Fred Puglia 8. Operating 9. Buying Music Acts: Tracy Childers 10. Grounds Attractions: David Musselman	11. Sound, Lighting & Staging: Larry Ward 12. Sample Artist Contract and Rider 13. From the Entertainers View: Katie Brooks 14. Backstage Hospitality: Tara Byrd 15. Talent Contests: Bob Dempsey 16. Queen Contests: Viola Suits 17. Parades: Sheri Rich 18. Horse Events: W.G. Colburn 19. Rodeo's and Horse Events: Tad Whitten 20. Farm Youth Program: Jerry Bullock 21. Choosing a Carnival, Food and Beverage 22. Concessions: Don Frenkel 23. Legalities and Risk Management 24. Event Insurance: Tricia Adams 25. Royalties 26. Location/Physical Facilities 27. Grounds and Facilities: Marvin Perzee 28. Office and Staffing: Keith Kesler 29. Tractor Pulls 30. Estimating Crowd Attendance 31. Festival Evaluation 32. Event Impact Studies 33. Conclusion, Final Word 12 Ways to Kill an Event Bibliography: Sources and Contributors Acknowledgements

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