Why a Festival?

The why is probably decided at this point but you will want to formalize this in writing. You may also want to consider combining several of the why’s in your stated objectives.

It is very important to keep these objectives in mind during the planning and execution of your event. As decisions are made these defined objectives will help guide you.

There are several basic reasons to plan a festival or event.

1. To Make Money
   This could be a for-profit event or to generate funds for other public good. (another event, refurbish a historic building, a community center etc.)
2. To Create a Community Event
   This helps to increase the quality of life for your community.
3. Economic Impact
   Events can have a positive impact on the economy of your community by bringing money into the local economy. Tourism dollars are said to turn over 7 times in a community, generating additional tax dollars helping to keep your taxes down.
4. For Education
   Communities come together for an event to emphasize local historic events, benefits of area natural resources or any topic chosen.

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